We did a recent phone poll, asking local leeds business owners about their current online websites;
- Do you have a website?
- Does it perform for you?
- What would you do to improve your website?
- Do you have a budget for your website?
Even though we singled these websites out purely because they had obvoius flaws the results were worrying.
Apart from the one business who was not actually sure they had a website, almost exclusively (about 80%) the website owners did not have any method to measure their website performance. They had no plans for improving their website. There was no budget for online advertising. In fact their website was produced at no cost by either the website owners themselves or members of owners family who were not professional website designers. They were completely unware of their website problems, and did not understand the potential of what a good website can do for them and how a bad website could damage enquiries and orders.
This information was a real eye opener. These businesses obviously needed many thousands of pounds to run, and would surely make good use of extra income from online advertising. Their website's were crying out for some love, yet nothing was spent or planned for their website in the future. It was as if they just did not care.
Please make sure your website does not fall into the above category.
