After listening to all the Buzz about the iPhone 4 launch today and thinking how popular and commonplace Apple's products are now. I can't help thinking how Apple has changed the design and print industry over the years and in particular helped our business from the early years onward.
We looked at our first Apple products (Macintosh LC and Apple laser printer) back in 1992, this kick started moving design and printing away from preparing artwork on drawing boards and cameras to fully digital printing workflows today. We've always used Apple computers ever since.
There were times when clients used to scoff at us using non-compatible expensive equipment, commenting that "you can't run a business on non Microsoft products". One year we very nearly weakened to buy cheaper PC's, lured by low prices, and the fear that Apple would not survive in the face of Microsoft. We knew the Apple products saved more money than they cost so stuck with them long term and still use them today.
Apple market value recently overtook Microsoft, how the tables have turned from a small computer company to now, as many (nay, everybody) now realise the benefit in investing in Apple kit.
The way design and marketing material is produced has merged between print and online web applications, Apple machines are very much at the forefront of this technology for us, I'm sure we will be using them well into the future.
This post was written on an iPhone app. It's been an interesting journey Apple
